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传统行销 vs 数码营销

数码营销 VS 传统行销

网络时代的崛起,是否意味着传统行销会被市场淘汰? 现今,人们可以无时无刻通过网络获得所有相关的资讯,这也改变了人与人之间的互动方式和消费模式。 消费者不再处于被动,相反,他们更加主动寻找自己有兴趣的事物,产品,以及资讯。那么传统行销与数码营销这两者有什么分别呢? 销售策略 传统行销主要围绕着4P, 即产品, 价格,渠道,促销,并以此来制定营销策略。[…]

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