Introduction
Google advertising system let advertisers bid on business-related keywords so that their clickable ads will appear on Google’s search results. This boosts your business’s website traffic & engagement through paid advertisements that appear on Search Engine Result Pages (SERPs). Advertising budget can be controlled based on Pay-Per-Click(PPC) or Cost-Per-Click (CPC).
Services
As a Google partner, NLP has accumulated years of experience helping customers to set up and optimize google search campaigns. We offer one-stop solutions for your business such as keyword research, develop outstanding ad copy, campaign setup, budget allocation and bid management. We help you to reach potential customers through audience demographics and send you the monthly campaign performance report. With all the experience and strategies applied to your business search campaign, we make sure your ads deliver to your customers at the right time.
We are knowledgeable in many of the Google products. We not only set up your ads on the search network but also cover the Google display network. Using google display ads, we help you to display your services or products with the combination of text, images and logo. We know what kind of ad copy and creatives work well on your targeting audiences and how to engage with them to drive more conversion for your business.
Running a successful e-commerce business, Google shopping ads are the best options for you to showcase your products. At NLP, we know the process and key points to set up a successful shopping campaign for your business. We help you to promote your local inventory and drive traffic to your site. Simply send us your products list and we will take care of the rest. From setting up your google merchant centre account and getting your ads ready to serve online, we make sure the process happens hassle-free.
To tell your brand message or sell your products and service by using video ads format, Google video ads definitely are your right choice. As your ads will appear on YouTube which has over 2 billion users and across other video partner sites at the same time. Based on your marketing objective, we help you to research and identify related keywords, specific topics, audience demographics and display your ads to your audience when they are watching their favourite video on YouTube. Depending on your marketing goals, we choose the most suitable ad format for your video ads in order to drive more interaction and engagement to your business site.
Develop a mobile app for your business or as an app advertiser, don’t miss out the great opportunity of promoting your mobile app through Google app campaign. As it can help you to drive both app installations and in-app purchase or any other conversion actions. At NLP, we know what to do and what tools to use in order to set up a result-driven mobile app campaign. We specialize in setting up both iOS and android app campaigns and using analytics tools to track your app performance results.
Google remarketing ads enables your ads to engage with the audiences who have already visited your site. Using remarketing ads, you are able to connect with users who show interest in your products but did not perform purchase or any of your target actions before. For instance, based on your latest promotion and offer, we help you to create remarketing campaigns to retarget your audiences again. This is to help your brand gain exposure and develop trust from your audiences so that they are more likely to purchase your products.
At NLP, we use analytic and campaign performing tools to generate weekly and monthly reports for your google ads campaigns. We share the steps and the way how to read the report with you. Based on the report, we provide you with briefing, ideas and feedback on how to improve your business to the next level.
#benefits
Benefits
Our comprehensive design strategy ensures multiple benefits for your business.

1
first benefit
Cost-effective
Reach your target audience within your budget or lowest possible cost.
2
second benefit
Geographical expansion
Expand to new areas without any geographical hurdles, you can select which city or radius in a particular city that you want to target.


3
third benefit
Demographic / Interest Focused
Target your potential customer by selecting their age, interest, behaviour and many more.
4
fourth benefit
Measurable Analytics
Google ads performance metrics helps you to measure and understand every click from users and analyze the performance of your ads.


5
fifth benefit
Higher revenue
Generate higher revenue or ROI compared to traditional marketing channels.
6
sixth benefit
Foster sustainable business growth
Get the data & insight so that you know which area that your business needs to further improve in the long run.
