Why is visual content so important in digital marketing?
These days, we can see that many advertisements, articles, blogs and social media postings are using visual contents to catch users’ attention. For instance, videos, animation, flashy images, infographics, and other forms of data visualization.
Why is visual marketing is so effective and popular?
It is because human are visual creatures. Our brain used to processes visual 60,000 times faster than text. In addition, 90% of information transmitted to be brain is visual. In the digital marketing world, powerful visual contents are worth a thousand word. It is able to help you in conveying your brand’s message and personality. Moreover, it is proven that visual content is the most efficient and effective ways to communicate a message to audiences.
Apart from this, using visual contents in digital marketing can also help your ads perform better.
- Better emotional connections with audiences
- Increase audiences’ awareness
- Improve the traffic and engagement rate
- Generate more leads
- Better search engine or SEO rankings
- Shorten your sales cycle
There are a few types of visual contents that generally used in digital advertising as below.
- Infographics
- Data visualization
- 2D, 3D & 4D animation
- Videos and explainer videos
- Images and memes
- Cartoon and comics
- GIFs
Social media is one of the platforms that perform the best results from visual content.
Instagram, Pinterest and YouTube are definitely the best examples of a social media platform that using visual content to engage with their audiences. Furthermore, studies show that there are over 1 billion for Instagram users, 335 million for Pinterest active users and over 2 billion active YouTube users. Now, you can see how powerful and influential visual content are.
Final thought
Finally, if you still haven’t used visual content in your social media platforms and advertisement, then you should start now! Create and produce high quality and creativity visual contents will definitely help your business to win the competition.
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