Project Brief
This client is an HR development company and has 22 years of experience in providing customized team building, corporate training, corporate survey for client base from various industry.
Problem Statement
Client website has high cost per click, low click-through rate and conversion. Their focus is to improve the campaign performance and get more quality leads.
Solutions
Client has turned to NLP for Google Ads management and optimization service to improve their campaign performance. Our achievement and results are listed below :
• Research search term for PPC campaign that is popular and related to client industry
• Prepare high-quality images or creative for client Google display campaign
• Study competitor behaviour and prepare outstanding ad copy to stand out their service on the competition
• Combined holistic approach and effective marketing strategy to drive traffic to client website, and improve user engagement and conversion rate on the client' website
• Monitor their keyword list and optimize their campaign weekly by analyzing their campaign performance metrics
• Prepare monthly report and feedback to the client on which part that can be further
improved to compete with competitors
• Work on client website design, function and content to improve the overall website performance.
