Project Brief
This client has excess of 30 years in experience as a fabricator and manufacturer for steel, stainless steel products and allied products. Their core business specializes in design, fabrication, supply and install of anti climb fence and perimeter security fence.
Problem Statement
They has the need to advertise their service and products on Google search engine through PPC campaign. As their traffic, click-through rate and conversion are not achieve their goals.
Solutions
Client has turned to NLP for Google Ads management and optimization service to improve their campaign performance. Our achievement and results are listed below We implemented a highly optimised PPC campaign as summarized below :
• Conduct keyword research to identify the top search keywords which are related to our client' industry, target region and audience demographics
• Implement the best practices and strategies for PPC copywriting to create an effective ad copy that can drive tons of traffic, get higher PPC rankings and enjoy a greater business revenue
• Weekly monitor keywords search term to improve keywords quality score
• Use the most suitable bidding strategy and audience demographic to keep on improving the campaign performance
• Make the adjustment on ad copy and keep the promotion up to date
• Sent out a monthly report to the client and discuss with them where is the area can further improve
